Graben Shopping Street
Social Media Ad campaign
Two days of shooting resulting in 3 months’ worth of social media content featuring high end brands such as Hermes, Versace and IWC Watches
Campaign Goal
The Graben is the oldest and highest-end shopping street in Austria's capital Vienna with a dedicated, but older client base. The goal was to expand this to a younger clientele through a strong and youthful social media campaign which framed The Graben not only as a great shopping destination but a vibrant hang-out spot for Vienna youth.